Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Mindjumpers

AUGUST 11, 2010

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Facebook 167

Facebook Consultant Social Media Sites 167