Socialized

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Social Media and Your Ever-Expanding Brand

Socialized

If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6.

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. And all but one of them are dead. Publication is a self-invasion of privacy.”