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Book Review: Social Media Marketing

Webbiquity SMM

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

Review 152
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Koka Sexton dot Com

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. 35 Tips for getting started with social media From Mike Fruchter’s blog- My Thoughts On Social Media: Useful steps and advice for those just getting started with social media.

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Corporate Social Media Reading List

Koka Sexton

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. 35 Tips for getting started with social media From Mike Fruchter’s blog- My Thoughts On Social Media: Useful steps and advice for those just getting started with social media.

List 96
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

or “So do you blog on the interwebs all day, or sumthin?&# So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). You can follow him at @tweetamar or on his blog at itamarkestenbaum.com. Photos by Shutterstock.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Allen Stern , Founder of a Blog on Social Media : A social media marketer is someone who possesses first marketing education and/or experience. Darren Rowse , VP of Blogger Training and Co-Author of Problogger: Secrets for Blogging Your Way to a Six-Figure Income : What makes a person an effective social media marketer?