Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). Read All About It!
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