UTM Tracking: The Major Key of Social ROI
Sprout Social
JANUARY 18, 2017
Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Creative UTM Tracking Tactics. UTM tracking is the gift that keeps on giving.
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