Bazaarvoice Research Social Media UGC 
Social Media Strategies Summit
SEPTEMBER 28, 2023
Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.
Ignite Social Media
JANUARY 22, 2020
With the fast-paced, ever-changing nature of social media, it can feel next to impossible to keep a pulse on what’s trending, never mind the hundreds of challenges and crazes that seem to take the internet by storm. A little research and extra care go a long way here. Want to take a deep dive into your social media strategy?
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Sprout Social
JANUARY 12, 2022
Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Bazaarvoice).
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