Buzz Marketing for Technology
JUNE 5, 2013
ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.
Convince & Convert
AUGUST 2, 2012
Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Eric : This stat of the week came by way of Ian Greenleigh of Bazaarvoice , who basically emailed Jay saying, “Hey, check out this data. Jay’s Thought of the Week.
Convince & Convert
MARCH 8, 2012
This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social. Jay: You are. It can be social.
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