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The Big(ger) Marketing Shift

Twist Image

Bazaarvoice says that between 75% - 80% of all online shoppers read online customer reviews (or peer reviews). Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. online community. online community.

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Media140 Sydney: Social Media Twitter & Journalism

Laurel Papworth

I spoke at Media140 Sydney – I want to highlight some of the “arguments&# used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part of the community and deliver it to another part: It’s not YOUR content. Our stories.

Journal 102
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Director, Marketing, Communications & PR at EndPlay, Inc. Liz Bonilla.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I mean, that really gets back to the conversation we had on an earlier podcast episode where we talked about the ability to target organic content and that’s effectively exactly what Facebook has built. Jonathan: I think the thing that the Instagram community is quite different from Facebook and from Twitter and it is interesting to.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Megan O’Neill offers helpful tips for increasing exposure of your online videos, including using annotations across videos, creating playlists, and actively participating in the YouTube community. Cohen describes how GE found success with a private social media community. Social Media Case Studies. by Social Media Today.