Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. Lidl hyper-underestimates impact of social network marketing. A Lidl bit naive. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.
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