Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.”
147 
Let's personalize your content