Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. Lidl hyper-underestimates impact of social network marketing. Comments my favorite part of this case study is that they did exactly.
147 
Let's personalize your content