Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. See below for some mixed reactions from Twitter users, and then add your own to the hashtag. Lidl hyper-underestimates impact of social network marketing.
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