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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

At SXSW, each attendee had their unique QR code printed on their name badge. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen. This level of vagary is useless. The kismet.