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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). 39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. At SXSW, each attendee had their unique QR code printed on their name badge. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network.