article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Verified accounts have a blue badge with a tick next to the name. Campaign Level. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

A page can be leveraged by a business to communicate with and listen to its customer base as well as to promote interesting content or campaigns. Verified accounts have a blue badge with a tick next to the name. Campaign Level. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).