Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? In other words, how accurate does it need to be? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Demographics: Do you want to be able to filter by the demographics of the author?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 18, 2010

I mirror your sentiments. The problem with the approach most people take is how to quickly garnish all attention to surround them, without thinking about a holistic long term approach. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges.

Questions 160

Questions Social Media Consultant Education 160