Insider Interview: 3 Critical Things You Must Know About Conversion
Firebelly
OCTOBER 22, 2015
Put simply, it’s the action that you want someone to take when they see your marketing. If you’re a B2B company, you want to generate leads, or maybe you’re a non-profit trying to get volunteers. Conversions are why you put effort into marketing and they can be a lot of different things to different organizations.
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