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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. ” 2.

Examples 104
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How to develop a content marketing plan

Sprout Social

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

The built-in media library includes valuable content marketing resources like licensed photos, stock videos, and music to make your video content creation easier. WordPress Source: WordPress WordPress is an especially useful content marketing tool for small businesses. 1 Social Media Tool Create.

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