3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B.
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