3 Strategies to Make Big Content Work for Your Brand
Convince & Convert
OCTOBER 22, 2013
He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. In B2B, we always look to use the content assets in ongoing nurture flows, so they can keep performing long after they’re day in the spotlight.
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