Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MAY 26, 2010

Like a hammer there are ways to abuse a tool, whacking yourself over the head, and ways to be constructive, building a house with it. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

JUNE 23, 2010

Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. We all have – thanks to the tools, technology and context – been able to grasp more and further to construct our life. Life is so boring under those conditions.

Social Media 155

Social Media Strategy Consultant Social CRM 155