Remove B2B Remove Chemicals Remove Creative Commons Remove Eventful
article thumbnail

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. I’m often asked if storytelling is harder for B2B companies. Stories stick.

Chemicals 187