Command Attention by Telling Your Company’s Story
Waxing UnLyrical
JUNE 28, 2018
They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. I’m often asked if storytelling is harder for B2B companies. Image: rawpixel via Unsplash, Creative Commons CC0. Here’s what makes stories so powerful: Stories persuade. Stories stick.
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