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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This week, we’re going to talk a bit about a forth-coming report from Forrester Research. When we were doing some research for this, and you and I have interacted a couple times in the past, Jonathan, it is absolutely amazing to me the number of things that your company has going on in social. Jay: You are.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.