Direct Marketing Observations
JANUARY 25, 2012
Social has allowed us to connect with people all over the place. It’s being familiar with an avatar, a name, a nickname, and a location. There’s the online version and the offline version. But what does that connection consist of.
Direct Marketing Observations
OCTOBER 10, 2011
At the end of the day, all we are, are just real people with real names with real avatars or… real people with strangely made up names with odd avatars swimming around fish bowls of ambient connectivity. It’s random, it’s purposeful, its meaningful and meaningless sometimes.
Direct Marketing Observations
MAY 22, 2012
Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. It’s mostly happening face to face. That’s the money shot.
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