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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Top tools to research top trends about hot content your customers loves right now.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Want to leverage the latest trends for digital marketing and social media marketing for your brand? Even if budgets are tight, find a way to build consistency across the various platforms.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. The more consistent you can be the more easily each and every brand impression is going to leave a memorable imprint in their brain. Basically anything that is seen or heard should be consistent.

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An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. While visuals are an important aspect of being successful on Google+, Facebook and Twitter, images and video are the primary focus of these new apps. But now it’s all at your finger tips. Education level.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] Joseph Manna I saw that report last week; very cool of ExactTarget to compile all the trends in an easily-digestible format. I feel like I'm attempting to speak to the Wizard of Oz when I tweet a brand with logo as avatar – I'd much rather interact with a known person. Interesting read. link] Jeffrey K.