Weekend Project: Research the Audience You Want … but Don’t Have
ProBlogger
MAY 4, 2012
The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer. Let’s start with Facebook. Mining Facebook: a treasure trove of marketing goodness. Head over to Facebook Search.
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