Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Some just buy. Some just buy.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MARCH 23, 2010

Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. And thus, a relationship starts to grow. And like all relationships it has to be nurtured and such. In the case of today's internet. So yeah, adding a humanity to your posts works.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Jason Baer Yvonne - Interesting point about the expense of social media compared to other digital or traditional marketing tactics. I agree that even with the significant labor involved in legit social media, it can be less expensive than media buy-driven tactics. link] I think I lack strategy « Social Media + the CIA [.]

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But just for a day.

Social Media 149

Social Media Strategy Energy Consultant 149