Avatar Books Compete Wiki 
Social Media Strategery
MAY 26, 2009
Laborer – You are the “do-er.&# You’re the foot soldier who’s drafting the social media policies, who’s gardening the internal wiki, and who’s developing the briefings, talking points, and speeches for the Rockstars. rather than just adversarial “devil’s advocacy&# for its own sake.
Diva Marketing Blog
FEBRUARY 1, 2010
In an environment where your changing avatar is accepted as your image to the world, where people exchange ideas that frequently lead to business opportunities and where 'real' friendships are formed it was important to have a few boundaries that could help establish trust. Ghost” tweeting and blogging is verboten in my book.
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