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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

Blacksmiths failed to become fluent in automotive literacy and passenger railroads missed out on aviation literacy at times when both could have kept up with changing times. regarding us as "individuals with needs" while we function "inter-dependently within communities. Michele: Youve framed this issue superbly.

Project 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Our job as marketers is to understand those needs and make our products and services a perfect and irresistible solution. I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction.