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Volkswagen: The fun theory

Laurel Papworth

If I were say, Toyota, I’d be looking for an agency that will offer more than a blogger outreach program, Facebook Fan page and a YouTube “viral&# clip… Eight agencies have been put on a long list for the automotive giant, with the four best ideas then given the green light to go out to market. from B&T ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups. adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. While 28% of U.S. Plus much more.

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