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This Week in Social Media – 4/3/2013

Social Media Marketing

Related: Brands need to walk a fine line, as consumers may be wary of social listening Custom Audiences and Lookalike Audiences are a great way to target advertising on Facebook, and there are ways to maximize the results. Storify is a platform that allows you to curate content from other social networks - videos, tweets, blog posts, etc.

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

It’s about the IT specialist who starts an entire social network dedicated to Government 2.0 It’s about the guy who convinces his administrator to do a press conference on Twitter. It’s about the group of people who self-organize a Government 2.0 in his spare time. ISeems good contents,Keep up the good work.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To Daniel Hindan: I think it’s funny how people are willing to pay a sales force commission but they’re missing the boat on what could be a free sales and referral system, by hiring an intern or training existing staff members about social media. Good post, Jay! The title really got my attention on Twitter.

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This Week in Social Media – 5/1/2013

Social Media Marketing

The differing cost of data charges probably have something to do with that… In Australia, where more than half of the population is on social networks, 82% of them connect with brands via social media. Facebook is buying Parse , giving it a set of back-end tools and services for mobile app development.