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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

The result of their work is that it helps the business grow by genuinely and authentically helping customers. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# It’s not about any of the tools.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Sharon Lane lays out the basic elements for social media success, such as knowing your audience, being authentic and being patient. To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. The “No Duhs” of Social Media by Social Media Bits.

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Book Review: The Social Employee

Webbiquity SMM

IBM quickly set up an open wiki accessible to the entire network that would allow IBMers to establish their own computing guidelines…The results of the wiki experiment were quickly adapted as the company’s official social media guidelines.

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