Authentication Mobile Radian6 Wiki 
Techipedia: Tamar Weinberg
JULY 8, 2008
The result of their work is that it helps the business grow by genuinely and authentically helping customers. Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# It’s not about any of the tools. Be real time. Be responsive.
Webbiquity SMM
AUGUST 16, 2010
Sharon Lane lays out the basic elements for social media success, such as knowing your audience, being authentic and being patient. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. 90+ Essential Social Media Resources by Mashable.
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