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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. Edelman seeds each team with $2,500 to use over the two days. The Little Give. We’re not just handing over a cheque and moving on.

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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. Focus on raising awareness to keep your message authentic.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “… most interesting was … people who barely spoke, or who seemed quiet and aloof, really came alive,” writes Aparna Jain as she introduces us to her collection of games that help “teams bond, feel challenged, get to know one another better, build healthier relationships with each other and have fun doing it.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

If your brand has 100,000 followers and the brand you want to team up with has 500, then will you really benefit from the collaboration? It adds to the authenticity. Hair and beauty brand Dove teamed up with the maker of yummy donuts for a great pop up giveaway on National Coffee Day. Similar follower count. The Giveaway .

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Tracy Malone - My gut reaction is yes, social media is meant to be nothing but authentic. Jump to Ellie's blog post. Jump to Lynn Anne's content.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. To win the hearts and minds of your customers, you need a team committed to exceeding expectations. Your success team needs to understand capabilities and functionalities end to end.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Benefits include: More authentic interaction with your audience. Bite sized, authentic interviews by you about your company’s vision. To win the hearts and minds of your customers, you need a team committed to exceeding expectations. Your success team needs to understand capabilities and functionalities end to end.

Trends 60