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The Little Give

Dave Fleet

The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities. The Little Give. This year, the Toronto office is supporting ten great organizations that work to improve the lives of youths in various ways.

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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Takeaway : You don’t need to have made good on all your CSR efforts before you can start talking about them. Focus on raising awareness to keep your message authentic.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

It adds to the authenticity. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Part of going live is taking your followers and fans behind the scenes. Smiling and enjoying yourselves will draw in viewers and make them want to connect with your brand. If you make a mistake, roll with it.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

This massive collective focuses on creating and publishing quality and authentic user-generated content. Supporting social change initiatives There was a time when brands used to pass off doing the bare minimum in the name of CSR initiatives — purely for building a certain image. million followers on Instagram.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Aside from implementing Corporate Social Responsibility (CSR) into your business, changing up the way you create content can be a more straightforward approach. 4 Better Authenticity and Transparency. Authenticity and success have long become synonyms in the world of business.

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