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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Product research can take a long time.

comScore 299
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. SEOMOZ SEO Ranking Factors.

Google 166
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts&# 37 times on a Web page, and try to get ranked #1. SEOMOZ SEO Ranking Factors.

Google 147
article thumbnail

Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Long ago, search engines recognized that any idiot could write “discount auto parts” 37 times on a Web page, and try to get ranked #1. I believe this will all be true, eventually.

Google 149