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Direct Marketing Observations

Authentication

Blog

Social Media

Your customers are not using Social Media-Case Study

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. He is transparent, authentic, and he shares content and advice liberally when he can. He loves what social media can do and is a champion of it.

Case Study

Case Study Social Media Study Sentiment

An Open Letter to a New Social Media Consultant

Direct Marketing Observations

JUNE 28, 2010

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Be authentic. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. It takes time.

Consultant

Consultant Social Media Posterous Authentication

Social Media Informer

Direct Marketing Observations

Your customers are not using Social Media-Case Study

An Open Letter to a New Social Media Consultant

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