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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

They value real human to human interaction and authentic relationships. They often let you see the people behind the avatars as they know they are their own best ambassador. They know who they are and what they offer their customers, partners, online community and friends. Listen to other humans. Make and own their mistakes.

Brands 167
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. When is the last time you did a reality check on how the people in your community are doing? Read them and then do a sanity check with some of your clients and community members.

Metrics 96
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Even if budgets are tight, find a way to build consistency across the various platforms. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Basically anything that is seen or heard should be consistent. Then narrow it down to three words.

Apple 139
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know how to connect with your audience authentically and emotionally? Do you know how you can inspire, empower and delight them? How is your product or service positioned? Does your target customer see you positioned in the way you desire? Do you know what the barriers are for them to purchase?

eBook 78
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10 Reasons We All Need Community in Business and Life

Pam Moore

When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. As your knowledge deepened, community expanded and influence rose you somehow forgot those little things you once celebrated. Community Doesn't Happen Overnight. What changed? Friendship.