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| | DAVE FLEET
JULY 5, 2010 [Attensity, Comments] Sysomos Acquired By Marketwire
Attensity. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Biz360.
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| | FRESHNETWORKS
NOVEMBER 23, 2010 [Attensity, Comments] How do social media monitoring tools find influencers?
Most of the tools we tested, including Sysomos and Alterian SM2 , use metrics that are dictated by social media channel or platform – eg, the tools use “number of views to find YouTube influencers, or “number of followers for Twitter. Rather interestingly, Attensity 360 uses information from another influence identifier, Klout , to identify Twitter influencers.
| | FRESHNETWORKS
NOVEMBER 29, 2010 [Attensity, Comments] 5 things to consider when engaging social media influencers online
Our report road tests how well nine of the leading social media monitoring tools – Attensity 360 , Brandwatch , Radian6 , Alterian , Scoutlabs , Sysomos , Synthesio , PeerIndex and Social Radar – can identify social media influencers. Image courtesy of Jack Monson. But once you have identified your influencers, how do you go about engaging them online?
| || | CONVINCE & CONVERT
MAY 20, 2012 [Attensity, Comments] Clearing Clouds of Confusion – the 5 Categories of Social Media Software
If I’ve overlooked your favorite, please leave a comment. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Key players: Argyle Social (a Convince & Convert sponsor), Attensity , Awareness , CoTweet (now SocialEngage from ExactTarget – a Convince & Convert client), Spredfast , Sprinklr. ” .
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WEB METRICS GURU [Attensity, Comments] Monitoring vs. Measurement – MyCustomer.com Article and a New Taxonomy need to choose platforms and tools
| WEDNESDAY, APRIL 13, 2011
You are collecting the actual information that your research runs across in the form of words and images: tweets, blog posts, comments
, photos, videos and audio podcasts. Product strengths & weaknesses: Specific feature comments
, positive and negative. Sysomos
Enterprise Level Moderate. Attensity
. I co-wrote an article (part 1 of 3) with Cecilia Pineda Feret titled Social media monitoring and metrics: The definitive introduction at MyCustomer.com that was published Monday. If you fall into this category, fear not. Export.ly MORE >>
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