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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

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Post Performance Report: Brands transforming social customer care

Sprout Social

Engaging with posts and comments in a way that feels genuine and authentic. Chewy: Melting pet parents’ hearts For help crafting this article, we turned to Sprout Social’s community, The Arboretum , to learn which brands inspired other social pros. Infusing competitive advantages into their responses. Are you ready?

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

I can’t remember the actual badges but it was something like Video Hero for people who rate or comment on Corporate Videos on the intranet, and so on. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity. Mores the pity.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Create a Sense of Community.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. Atlassian’s video shows that they do what they say , use the tools they build, and embody their values. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Create a Sense of Community.