Almost Savvy

SEPTEMBER 17, 2009

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here. Oscar Del Santo´s last blog.

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Convince & Convert

DECEMBER 16, 2010

That’s far too much responsibility to place on the shoulders of one strata of an organization. To move as fast as you’ll need to, you must develop a healthy, real-time culture that pervades all corners of your organization. As scale increases culture becomes harder to disseminate throughout an organization. Reward Systems.

Astroturfing 128

Astroturfing System Organization Team 128

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

How far will you go and what damage does your brand risk? Brand Jacking – This is when an unauthorized person or persons pose as a someone or something they are not. I hope you have set up Google Alerts for your brand! See “Astroturfing&# above for more. Shills are often employed by confidence artists.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80