Article Communities Crowdsourcing Social Capital 
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AUGUST 10, 2012
This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? community management. community manager.
Convince & Convert
JUNE 23, 2010
What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.
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