Applications Foursquare Loyalty Virtual World 
Convince & Convert
APRIL 22, 2010
Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Envisioning a similar info graphic to start dissecting internal communication applications of social media… Hat tip for the inspiration.
Laurel Papworth
AUGUST 1, 2010
Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Foursquare? Hero World 2,100,000. BusinessWeek).
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