Social Media Network Marketing

MAY 31, 2010

Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.

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Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

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Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They focus on fostering customer behaviors that lead to profitability. Example: How many customers love iPhone applications? Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

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