Social Media Strategies Summit

OCTOBER 14, 2021

Kelsey tells us how NASDAQ uses Sprinklr to track conversations around relevant keywords, paying close attention to how media, influencers, and thought leaders –– particularly CEOs –– are responding to key topics. Part of her solution has been to empower social media managers to act as press secretaries. “If

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Authentication Brands Team Issues 222

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. Not every apology has to be super serious.

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Brands Issues Social Media Conference 99

Hootsuite

MARCH 27, 2020

Your social media team may well have been the first people in your organization to hear about the crisis, whether local or global. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large.

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Social Media How To Policies Team 145