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The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. Although not everyone has access to a Washington Post subscription, the company received mass coverage from several reputable publications, including the Wall Street Journal, pushing the apology to the masses beyond social media.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. It’s just the nature of the job.