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The Permanent Brand

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If you have ever waited in line for an Apple product, you know what this means. Much has already been written about the technology and gamification of an active lifestyle that Nike delivers with this hybrid of watch, accelerometer, online social network, and digital physical activity drill sergeant. online social network.

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Ultimate Guide to User-Generated Content

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Showcasing diversity in UGC cannot be a token gesture, it needs to be embedded in your strategy — so make sure you pay attention when the time comes to collect your UGC. . One UCG-focused campaign that never fails to capture the world’s attention is the annual Apple “Shot on iPhone” campaign. . View this post on Instagram.

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