Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Source: Salesmanago. It also requires a more personalized sales and support process.
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