Apple, Brands, Community building and Focus Group

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Focus Group

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? There is a reason that the brands, jingles are stuck in your head. A logo does not equal a brand.

Apple

Apple Brands Tips Consultant

How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Community Building. Focus on Content. Emily Weiss, Glossier Founder.

Retail

Retail Authentication UGC Case Study

Social Media Informer

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

How Glossier Hacked its Way to a Billion Dollar Valuation

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